![]() ![]() The asynchronicity of online contexts provides users with opportunities that are not possible in face-to-face interactions such as editing one’s presentation, deleting mistakes, and thinking carefully about content to communicate before sharing. The evaluation by the interaction partner is direct feedback about one’s behavior, which may serve to improve or confirm the self-concept by paying special attention to positive evaluations.Ĭommunication in online social networks is different from communication in face-to-face situations and offers many possibilities to present oneself in a positive, credible light. The evaluation from the interaction partner is a very important motivational factor to present oneself in a positive light and try to influence the impressions the interaction partner has. ![]() People anticipate the potential reactions of others before they engage in certain behavior. The second aim is to examine whether differences exist between peoples’ estimations of their own and other peoples’ deceptive behavior on Facebook.Īccording to impression management theory, social interactions are characterized by the reciprocal expectations of communicators and their intentions to control the impression they make on the other person. The first aim of this study is to investigate to what extent Facebook users engage in deceptive self-impression management and in what ways they do so. Consequently, users can engage in careful impression management. In general, online communication via social networks permits users to have more control over their self-presentation than in offline situations. Social networks provide perfect environments to create this unique identity. Especially the image that others get of a person and how they evaluate it is important. Uncertainty about the self, peer pressure, and for adolescents the process of detachment from the parents, strengthen the necessity to form an individual and unique identity. The high accessibility and usage of social networks offer great opportunities for people to present themselves in a virtual environment, and to create an online identity that they can carefully control. In 2019, more than 50% of all adults between 16 and 74 years in the European Union used the internet to participate in social networks and to communicate privately. The accessibility of mobile internet on smartphones has mediated these developments. ![]() With 4.66 billion users worldwide in 2021 ( especially the usage of social networks as platforms to create a profile and an online identity has grown. This indicates the importance of the internet in our everyday lives. In the last decade, the accessibility of the internet and online platforms has increased enormously. ![]()
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